Lori Greene is a proven multi-platform digital marketing executive highly proficient in all aspects of media including social, mobile, and television. As founder of LPG Enterprises, Greene helps brands such as Intel, NBC Universal, Indeed, BRIC TV, Advertising Week, Oppenheimer Funds, the New York Academy of Sciences, the Village Voice, Havas, Citi, Merck, PM Hotels, the Association of National Advertisers and more with digital marketing, ideation, editorial, content marketing, social media, facilitation, and training. Greene was the Senior Partner, Director of Content for Maxus Global, where she won content marketing’s highest honor – a Pearl Award. Her teaching includes digital marketing, content, consumer insights, and mobile marketing subjects at New York University and in Temple University’s Master’s Program. In addition, she’s a frequent guest speaker, panelist, and lecturer on digital subjects.

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Devathon has built software for companies backed by the world’s leading investors like Betaworks, Greylock, Andreessen Horowitz, Accel, KPCB, Lightspeed and many more.

In an exclusive interview with Devathon, LPG Enterprises Founder Lori Greene traces her journey so far and her plans for the years ahead.

When did you first discover your entrepreneurial spirit?

The reason I thought about starting a company was to help brands big and small, for profit and not-for-profits succeed using social media and digital marketing strategically and effectively. I first truly discovered my entrepreneurial spirit on April 15, 2016 when I had an epiphany that I should start this business. Very soon after that, I came up with a name and LPG Enterprises, the digital marketing, content and editorial, and training consultancy was born.

How is your entrepreneurial career developing so far?

My career is developing quite well so far. I’ve helped big name clients like Intel, Toyota, NBC Universal, Indeed, and the Association of National Advertisers as well as smaller ones and startups. What I enjoy most about running LPG Enterprises is that I get to use all of the skills that I’ve developed throughout my working life at my company almost on a daily basis.

What has been the biggest success and biggest failure stories you went through?

The biggest success that I’ve achieved is helping a terrific roster of clients meet and exceed their business goals, which had led to much repeat business. Having a large network of people that I can tap for new business has been instrumental to my success. One mistake I made was not consulting with entrepreneurial specialists to set up my business properly, which cost me more money than it should have.

How did you come up with the idea for LPG Enterprises and how did it all start?

I always wanted to go out on my own and had been looking for a new job when one of my contacts asked if I would help her take on a project, then another colleague asked me about consulting with him, and then a third person in my network hired me. So, I decided that it would be possible to start my own business and be able to thrive.

Tell us something about LPG Enterprises.

It’s a marketing consultancy with services ranging from facilitation, ideation, content creation, strategy, social media, and digital marketing, to training, teaching, and branding. I teach content marketing, digital marketing, and analyzing the digital consumer at New York University. In addition, we help people with their resumes and LinkedIn profiles.

What are your growth plans for the near future?

For LPG Enterprises, there are plans to start a podcast, to create online courses, and to develop a consortium of consultants.

Looking back, what did you learn?

The most important thing that I learned is to make sure you get your foot in the door, even if it’s with a very small and non-lucrative project. Do an awesome job, and there will be more work coming your way. In addition, don’t focus on what you do, but see how you can solve a problem or fix a pain point for a potential customer.

What would you have done differently?

I would have done a better job setting up my business. It’s good to work on developing business acumen and collateral material early like logos, templates, and contracts. In addition, make sure you consult with a good accountant.

In your opinion, what are the hurdles that keep people away from starting an entrepreneurial career?

It can be scary starting your own business, but really if you work for a company, you only have one client and that isn’t always the best way to go either. Fear of earning enough money is probably the biggest factor that keeps people from starting their own businesses.

What advice would you give to the new entrepreneurs?

Get out there early and start a business as a side hustle to see if you love it and if you can begin gaining traction. Make sure to talk to everyone that you can and network like crazy. Your connections will be super important, so constantly build and nurture your network as they will be there to help you when you need it most.

Are you an entrepreneur looking for your MVP built? Get in touch with us at hello@devathon.com

Devathon has built software for companies backed by the world’s leading investors like Betaworks, Greylock, Andreessen Horowitz, Accel, KPCB, Lightspeed and many more.


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